The head-turning and distinctive design, which was created by our design agency, Ruddocks, is dominantly yellow and stars the helicopter. Crisp typography and highly legible messaging unite the whole effect to create an immediately understood montage promoting the service.
Ruddocks have had a long-standing relationship with Venture Signs and worked with us on this project so we could print and fit the required liveries and graphics to a fleet comprising two exhibition units, and eight further vehicles.
Following launching the events trailer we have rolled out designs over 6 vans (4 x Vauxhall Vivaros and 2 x Vauxhall Combos) and 4 cars (2 x Skoda Octavias & 2 x Skoda Fabias) that use the same style. Consistency is key to building a strong and recognisable brand across all their livery and indeed marketing materials.
Without it a positive and high profile image, public attention focused on the service would decline and with it critical income from charitable donations. Without the income from donations, the counties’ would simply not have air cover from the service.
Our work plays a mission critical role in keeping the service’s profile alive. It radiates a professional and positive image through its quality and expert printing and application. It turns heads and helps secure the income on which the service and lives depend.
At the Waddington International Airshow, The helicopter, flanked by its new, supporting exhibition unit, registered a thirty percent plus increase in footfall compared to previous events undertaken such was the effectiveness of the exhibition display.